

Pre-requisites for Facebook Lead Ads:
If you have moved your page to the New Pages Experience, You can allow trusted people to manage some of your Facebook business pages for you. You can give some people access to certain parts of your Facebook page without giving them full access.
Open business manager > Left navigation > Users > People. If you have added the person, who is going to be integrating the FB page to the CRM, there already: they will appear at the center of the page. Click on the name and see more details like role. The role needs to have Admin or Employee access.
If you have not added them yet, Please follow the steps to add people/users first.
Remember that this business manager role is different from Page Role, Page Role still needs to be Admin.
Here’s the video on how to directly integrate Facebook Leads Ads within your GHL account.

